Amazon PPC (Pay-Per-Click) advertising works by allowing sellers to bid on relevant keywords for their products. When a shopper searches for a keyword, the ads for relevant products appear. Sellers only pay when their ad is clicked. It’s an effective way to increase product visibility, drive traffic, and boost sales on the Amazon platform.

The budget for Amazon PPC campaigns can vary depending on your business goals, product category, competition, and target audience. It’s important to set a budget that aligns with your advertising goals and allows for a competitive bid. Our team at Eprofess can help you determine an appropriate budget and optimize your campaigns for maximum ROI.

The time to see results from Amazon PPC campaigns can vary based on factors such as product competitiveness, bid strategy, and campaign optimization. Generally, you can start seeing initial results within a few weeks. However, continuous monitoring, optimization, and adjustment are essential for sustained success and improved performance over time.

Yes, Amazon PPC provides various targeting options to help you reach specific audiences. You can target audiences based on keywords, product categories, specific products, or even by using Amazon’s audience targeting features. These options allow you to refine your campaigns and reach the most relevant audience for your products.

The success of Amazon PPC campaigns can be measured using various metrics, including click-through rate (CTR), conversion rate, advertising cost of sales (ACoS), and return on ad spend (ROAS). At Eprofess, we provide detailed performance reports that track these metrics, allowing you to assess the effectiveness of your campaigns and make data-driven decisions for optimization and improvement