Introduction

In today’s marketplace, organizations need effective and profitable digital and social media marketing strategies. From search marketing, facebook, intagram, linkedin, and youtube, to blogs, forums, digital and social networks have dominated advertising landscape. While most of the major brands have a robust digital and social media presence, start-ups, smes and even individuals have started to build their own brand presence over digital platform. Hence, the importance of digital platforms can no longer be ignored in modern marketing. It’s an integral
component in almost all successful marketing strategies.

With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end‐ to‐ end digital and social media expertise. Through, interactive sessions, hands-on-learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies. Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementation of digital and social media campaign, and investigating the success of campaign.

Social Media Management:

The module under Social Media Management teaches you how to effectively and professionally manage social media accounts for your business or personal branding. The content includes a guide on creating a social media marketing strategy, measuring and analyzing performance, generating and optimizing content among others. This is an important module for any entrepreneur, marketer, business owner or anyone else who wants to improve their skills in managing social media.
This module covers key objectives of Social Media Management including;

• The basics of social media platforms (Facebook, Instagram & Twitter) such as planning, strategizing, scheduling and promoting.
• How to develop a monthly calendar and use it for small/medium or big businesses.

• Which content types are used by large brands?
• How to build all your platforms, get followers without being a designer who talks with them.
• Why #Hashtags matter and how they help you capture your audience.
• Local national global brand case studies showing success with viral social media campaigns
• Content buckets explained: 5 examples plus a campaign checklist
• Hints on starting up the new brand’s pages in social networks (including analysis of competitors).

• Social media is one of the creatives when it comes to using a variable of posts and tips that can illuminate.

• The 15 types of contest that can run on social media and engage your audience.

Instagram for Business

Search Engine Optimization

Search Engine Marketing

Website Building

Content Writing

Content Writing has become an essential skill for digital marketing professionals to grow their business in the material scene. Whatever role you may have, be it marketing, blogging or a freelancer, you ought to know the in and out of content writing. From here on, share with you the peak of content writing, these involve research and writing of the most effective content, optimization of the content to be more community friendly, the tools you need as a writer and using storytelling to make your message be understood better As the module draws to a close, you will have a toolbox of skills needed to generate content that drives results and reaches the goals of our business.

Facebook Ads & Instagram Ads

Landing Page

The goal of the Landing Page module is to help you build your site landing pages so that they are pleasing to the eye and convey these powerfully at the same time. In the course, you will master about crafting the web sites that create the traffic you need for your online success and use the best tools and ways. In this respect, you are going to gain some experience of how to carry out the split-test of your sites, mobile-optimize them, and track your progress. If you are working in digital marketing, the Digital Marketing Landing Page Course will take your campaign to the next level.

The module covers the key objectives of the landing page, including;

• Decide upon as well as bread the landing page strategy for any funnel (the funnel, most of the time, is the conversion process).
• Hands-on training for crafting lead magnets and sales pages are taught.
• Make use of pre-built integrations that you can simply obtain via Digital Scholar Institute coding scripts.
• Take a glance at the science of landing pages with the ability to bullrush conversion rates.
• Register with DSI digital scholar institute Institute to create two landing pages and then do assignments.
• Abbreviate about how to design an ebook shorter than 10 minutes that could be deployed as a catch lead.
• Let your ebook do the job and put it on the same landing pages as your marketing funnel.
• Run A/B tests for your landing page to look after and improve its conversion rates. Run A/B tests for an optimized conversion rate of your landing page by finding the conversion rate.